$850K in enterprise pipeline in 3 months

For the past decade, I’ve worked side-by-side with marketing leaders at startups scaling into the 7-figures and beyond. And the #1 lesson I learned: it’s not about spending more on ads or chasing shiny objects. It’s about using a repeatable structure that brings in the right enterprise buyers.

That’s what I did for this DevOps startup. Here’s the story.

The problem

A Series A DevOps company was burning through $1M a month with only six months of runway left.

Their VP of Marketing had spent the past year running from event to event, changing the messaging each time, hoping something would stick. The few leads they got were unqualified, the sales team wasted cycles, morale dropped, and the small pipeline dried up completely when the VP went on leave.

Their messaging was broad and unfocused. Their campaigns had no structure. And their GTM strategy was essentially guesswork.

I’ve seen this play out in companies big and small:

1. CEO has a new idea.

2. Team rushes to spin it into messaging.

3. A campaign is thrown together.

4. Leads trickle in (usually the wrong ones).

5. Results don’t match expectations.

6. Pivot. Start again. Burn more time and money.

They had been stuck in this cycle for two years.

The framework

Instead of adding more campaigns or channels, I stripped things back. The goal was to create a repeatable system that clarified:

• Who we were targeting.

• Which problems mattered most to them.

• How the product solved those problems in a way that was easy to understand.

  
  

From there, we built what I call a strategy that connects features to pain points, defines the right audience, and lays out the messaging to test.

Once the roadmap was in place, we translated it into assets that told a clear story. No corporate stock photography. No vague promises. Just simple, human-sounding campaigns that buyers could actually relate to.

The solution

We reset the company’s marketing approach in the first month. Everyone from sales to the intern running social had clear, consistent messaging, assets and channels to work with.

No more random pivots. No more wasted events. Every campaign tied back to a defined strategy.

Finally, we ran ads that focused less on looking “enterprise” and more on cutting through the noise. Instead of blending into the sea of corporate sameness, the ads created curiosity and drove the right people in.

The result?

• $850K in enterprise pipeline in just 90 days.

• Leads at under $125 each (their old spend was over $1,000 a lead).

• A repeatable system they could run again and again.

The company didn’t need to outspend competitors. They just needed a framework that gave structure and consistency.

Why it worked

Most enterprise marketing gets stuck in busywork: endless rewriting of messaging, testing random angles, buying overpriced leads, or building assets sales never uses. It’s exhausting, expensive, and rarely predictable.

This system worked because it was:

• Simple. Everyone could follow it.

• Aligned. Sales and marketing stopped working in silos.

• Repeatable. Once in place, it kept delivering.